The Pros and Cons of Business Intuition in Strategic Decision Making

The purpose of this research is to inform business people, especially managers and executives who are facing strategic decision making the benefits and risks of relying on intuition. Hence, they can have a clear mind about to what extend they can trust their intuitions.

After reviewing briefly the history of the development of intuition concept and the main ideas of strategic decision making, we have conducted a thorough research about thistopic from the following ten aspects:availability, timing, efficiency, flexibility, synthesis, accuracy or effectiveness, reliability, security, storage, and transferring.

Contents

1 CHAPTER ONE: INTRODUCTION
1.1 The Importance of intuition research work
1.2 Previous work
1.3 Personal motivations and purpose of the research
1.4 Research area and research question
1.5 Methodology
1.5.1 Model to structure the dissertation
1.5.2 Criteria to choose references
1.5.3 Methods to discuss pros & cons
2 CHAPTER TWO: STRATEGIC DECISION MAKING
2.1 Strategy and Strategic Thinking
2.2 Decision making
2.3 Strategic Decision Making
3 CHAPTER THREE: CONCEPTS OF INTUITION
3.1 Brief history of intuition concepts (since Plato to 1900)
3.2 Intuition in the modern time (since 1900)
3.3 Debate about psychological characteristic or born-gift
4 CHAPTER FOUR: ANALYSIS
4.1 Availability
4.2 Timing and Time
4.3 Efficiency
4.4 Flexibility
4.5 Synthesis
4.6 Accuracy/Effectiveness
4.7 Reliability
4.8 Security
4.9 Storage
4.9.1 Similarity between Tacit knowledge and Intuition
4.9.2 Storage (some of the intuition can be stored in by AI software)
4.10 Transferring
5 CHAPTER FIVE: CONCLUSION
5.1 Summary and findings
5.2 Limitation and Suggestion for Future Research
6 REFERENCE

Source: Blekinge Institute of Technology

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