When purchasing products, buyers are influenced by references. With their consuming behavior consumers symbolize with which groups they would like to be linked. A method to make this happen is by purchasing goods which have a superior status. The degree in which
The main subject in this research is exactly how Social Norm Perception influences Entrepreneurial Intentions. Generally, Entrepreneurial intentions are explained by research models which combine personal factors and perceptions of situational factors. The explanatory power of personal factors on entrepreneurial intentions is proven in numerous researches. This project targets primarily on perceptions of Social Norm, as a proxy for situational factors.
This report is about Software User Documentation. The writing style of technical documentation has a robust impact on readability, comprehensibility, and translatability into other languages. In an effort to facilitate comprehensibility and translation, the language utilized in software user documentation must be
Even though significance of corporate brand positioning is usually recognised, only a small number of tools are around to assess and manage corporate brands proactively. In this report the Vision, Culture and Image (VCI) method by Hatch and Schultz (2001) was used
Personalization is an innovative strategy which enables the bank to further differentiate from its competitors by drawing the client into increasingly deeper levels of mutually beneficial relationships. However, for any personalization effort to succeed both the bank and its client need to perceive it as being relevant and beneficial to their interests.
In this study we have mainly investigated the effectiveness of Master of Business Administration (MBA) on job related income in Japan and compared it with that of the US. In addition, we have also examined impact of MBA intervention on other job outcomes such as employability, job satisfaction, confidence in knowledge and skills.
In this essay I look at J.M Coetzee’s Disgrace from a rather different perspective. I argue that, despite his less than heroic attributes, David Lurie is the protagonist of an adventure and follows Joseph Campbell’s pattern of the hero’s ditto. Furthermore, the goal of David Lurie’s journey lies in self-realization and self-reinvention, which is not typical for the hero’s journey.
As a boundary spanning function in organizations, public relations can enhance strategic decision-making by introducing relevant information that addresses decision-making consequences on stakeholders to the process. The premise for the study was that effective communication that attends to certain communication aspects of decision-making
The intent behind this dissertation is to examine how the major syntactic structure is impacted when a literary text is converted from English into Swedish. That’s, to examine which operations occur and the frequency of the various operations in a translation. The
The topic of this study is a notion of empathy that is common in philosophy and in the behavioral sciences. It is here referred to as ‘the notion of empathy as emotional sharing’, and it is characterized in terms of three ideas.