When purchasing products, buyers are influenced by references. With their consuming behavior consumers symbolize with which groups they would like to be linked. A method to make this happen is by purchasing goods which have a superior status. The degree in which
The main subject in this research is exactly how Social Norm Perception influences Entrepreneurial Intentions. Generally, Entrepreneurial intentions are explained by research models which combine personal factors and perceptions of situational factors. The explanatory power of personal factors on entrepreneurial intentions is proven in numerous researches. This project targets primarily on perceptions of Social Norm, as a proxy for situational factors.
Even though significance of corporate brand positioning is usually recognised, only a small number of tools are around to assess and manage corporate brands proactively. In this report the Vision, Culture and Image (VCI) method by Hatch and Schultz (2001) was used
Personalization is an innovative strategy which enables the bank to further differentiate from its competitors by drawing the client into increasingly deeper levels of mutually beneficial relationships. However, for any personalization effort to succeed both the bank and its client need to perceive it as being relevant and beneficial to their interests.
In this study we have mainly investigated the effectiveness of Master of Business Administration (MBA) on job related income in Japan and compared it with that of the US. In addition, we have also examined impact of MBA intervention on other job outcomes such as employability, job satisfaction, confidence in knowledge and skills.
As a boundary spanning function in organizations, public relations can enhance strategic decision-making by introducing relevant information that addresses decision-making consequences on stakeholders to the process. The premise for the study was that effective communication that attends to certain communication aspects of decision-making
With increased bandwidth and transmission speed, the Internet allows digital copyrighted works to be distributed and transmitted with high efficiency, thus providing vast opportunities for the growth of pirating activities. Internet piracy – the unauthorized copying or sharing of digital copyrighted works
This thesis investigates young women audience’s consumption of Super Girls’ Voice, one of the most successful television entertainment programs in China in 2005. Based on John Fiske’s empowerment theory, this study attempts to examine whether the use of Super Girls’ Voice has
The starting point of this paper is an ecofeminist claim, namely anthropocentrism has been androcentric. My purpose will be to discuss and explain this statement… Contents Introduction Karen Warren’s Ecofeminism What is Ecofeminism? Warren on anthropocentrism and androcentrism Anthropocentrism Human bias Human
Malcolm X, also known as El-Hajj Malik El-Shabazz, was an African-American Muslim minister and a leader for black people during the Civil Rights Movement. Today Malcolm X is viewed as a “radical” black leader that propagated violence. But this is in many