Featured Projects

Competitive advantage is important for a company’s performance in emerging markets. Many companies lost sight of competitive advantage to grow and compete with domestic and global competitors. Thus, many companies try to gain it from managing knowledge. However, while the ...

In the past years the competition in the restaurant trade is increasing. There is more choice for the customers and thereby the restaurants have to work harder to attract customers. One way is to Market themselves differently. In this research ...

The purpose of this thesis is to describe and analyse the role of logistics in the strategy of the firm. Leading to this purpose are empirical observations of firms that manage to grow under sustained profitability, by the means of ...

Recent empirical work has shown that the success of an economy depends largely on how successful it is in allocating inputs and outputs across businesses efficiently with minimum disruption and frictions. Reallocation of factors of production plays a major role ...

Mergers and acquisitions count among the most spectacular and most obvious strategic demonstrations on the scale of the company. Globalisation has led company to think globally and act locally. Such a change in the business world have made emerge ...

The Uppsala model is the most accepted paradigm regarding the internationalisation process of the firm. This thesis tries to complement the Uppsala model with Porter's theories regarding internationalisation. Purpose: The purpose of this thesis is to study to what extent the ...

The invention of the airplane is one of few inventions that have changed how people live and experience the world. The airline industry of today functions in a very intense and competitive market and is also very sensitive ...

Bankruptcy and subsequent collapse of Houston-based energy giant Enron in December 2001 on charges of hidden debt, inflated profits, questionable accounting and governance; marked the beginning of a new debate on the significance of corporate governance for organizational sustainability. Corporate governance ...

Developing economies have become more influential in the world economy during the two last decades. The opened, dynamic and fastest-growing developing economies are considered to play a major ...

The thesis mainly discusses in two aspects. The first aspect is how the customers think of the “Present Wheater” of the Hualong Group and what the position of the “Present Wheater” is in the Chinese instant noodle market. We tried ...