Marketing Projects

The technological paradigm shift has enabled new forms of communication. Consequently, this offers valuable possibilities for marketers in terms of reach, speed and cost-efficiency. Due ...

Sport sponsorship has become as important part of the marketing communication mix for companies today. The purpose of this thesis is to provide a better ...

The objective of this project is comprehensive and comparative study of the marketing strategies of ICICI Bank. Its objective of extracting Incremental business through existing ...

This project contains the detailed observation of consumer behavior and the buying pattern of customers at various Retail stores within NCR, where popular brands of ...

The Internet is an important new channel for commerce in a wide range of industries. While the opportunities afforded by this phenomenon seem readily apparent, ...

The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) application in hotel industry. With increased globalization, competition, higher customer turnover, growing ...

This paper is the result of a minor field study conducted in Istanbul, Turkey. The purpose of the paper is to investigate the current business ...

There is currently a trend in which companies’ use of B2B e-hub integration is increasing due to the benefits that B2B e-hubs can offer. The ...

Objectives: The study examined some of the consumer behaviors in children, particularly, their saving patterns, product selection, information search when purchasing, and price-value understanding. Methods: ...

The purpose of this thesis is to:investigate if and how companies display environmental friendliness in their marketing strategy and how it is presented on their ...