Marketing Projects

Marketing Projects, Dissertation, Thesis, Marketing Case Studies, Working Papers, Examples, Tips, Research Work, Resources and Information

Social Presence influences consumer behavior

When purchasing products, buyers are influenced by references. With their consuming behavior consumers symbolize with which groups they would like to be linked. A method to make this happen is by purchasing goods which have a superior status. The degree ...

Project category: Communication, Marketing
Marketing strategy for a Web Hosting Company

This project aims to establish an efficient marketing strategy for a Web Hosting Company, taking into consideration the organisations strategic position. A mix of both quantitative and qualitative research strategies were put to use. We will further discuss about strategic ...

Project category: Marketing
Customer loyalty in Internet banking

In this project, we discuss about customer loyalty in internet banking. As we know, Internet banking has developed and a lot of niche banks functioning largely with the Internet as a method have entered the banking segment. Maintaining the customer ...

Project category: Marketing
Entry Mode Strategies: Foreign Subsidiary

The main objective of this project was to study the entry mode strategies and the influence of culture on Foreign organizations. This document asks about a new topic: the association between cultural distance and entry mode performance. Past research has ...

Project category: Marketing
E-tourism, Tourism Industry, Tourism Services, Tourist Satisfaction Project Report

This marketing project studies the impact of technology on the tourism services. Numerous organizations are providing their travel and tourism services on-line and are confident that they provide better services in comparison with conventional travel agencies. However the most crucial ...

Project category: Marketing
Effect of Desire for control on consumer attitude in online advertisements

This project is all about the desire for control, degree of controllability in online advertisements. We will discuss important topics like Word-of-mouth marketing, Buzz marketing, Viral Marketing, Desirability for Control, Consumer Behaviour, Attitude toward the online advertisement, Attitude toward the ...

Project category: Marketing
Service delivery and customer delight: project report restaurant chain

In this project report we will study the effects of service delivery on customer delight, which is hypothesised to be among the predictors of repurchase intention. We will also test the influence of other associated variables like customer satisfaction. In ...

Project category: Marketing
Relevance of Internal Branding

The objective of this project is to present the idea of internal branding, define it and talk about its importance. The goal is (1) to come up with the explanation why internal branding is essential and explain them thoroughly, (2) ...

Project category: Marketing
A cross-cultural study of E-commerce-Exploring factors that influence individual to buy

This project is a cross-cultural research that is designed to look into the aspects that have an impact on website visitors to buy online or to steer clear of e-commerce and whether these elements play the same role in diverse ...

Project category: Human Resources, Marketing
Third party logistics a project report

This report is on "Determinants of customer partnering behavior in logistics outsourcing relationships: a relationship marketing perspective" Establishing close connections with third-party logistics providers (3PLs) has long been recognized in the literary works as a valuable technique for third-party logisticsĀ 3PLs ...

Project category: Marketing, Operations Management

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