When purchasing products, buyers are influenced by references. With their consuming behavior consumers symbolize with which groups they would like to be linked. A method to make this happen is by purchasing goods which have a superior status. The degree in which
This project aims to establish an efficient marketing strategy for a Web Hosting Company, taking into consideration the organisations strategic position. A mix of both quantitative and qualitative research strategies were put to use. We will further discuss about strategic position, environment, strategic capabilities, influence of stakeholders, strategic choices, competitive rivalry, etc.
In this project, we discuss about customer loyalty in internet banking. As we know, Internet banking has developed and a lot of niche banks functioning largely with the Internet as a method have entered the banking segment. Maintaining the customer loyal online in an extremely competitive environment has turned into a key issue for the banks. The goal of this project is to examine what elements impact bank customer loyalty in an online environment.
The main objective of this project was to study the entry mode strategies and the influence of culture on Foreign organizations. This document asks about a new topic: the association between cultural distance and entry mode performance. Past research has discovered a connection between entry mode choice and performance.
This marketing project studies the impact of technology on the tourism services. Numerous organizations are providing their travel and tourism services on-line and are confident that they provide better services in comparison with conventional travel agencies. However the most crucial thing is the perception of their consumers. We will study about tourism industry, tourist satisfaction, e-tourism, etc.
This project is all about the desire for control, degree of controllability in online advertisements. We will discuss important topics like Word-of-mouth marketing, Buzz marketing, Viral Marketing, Desirability for Control, Consumer Behaviour, Attitude toward the online advertisement, Attitude toward the brand, Purchase Intention….
In this project report we will study the effects of service delivery on customer delight, which is hypothesised to be among the predictors of repurchase intention. We will also test the influence of other associated variables like customer satisfaction. In addition, the
The objective of this project is to present the idea of internal branding, define it and talk about its importance. The goal is (1) to come up with the explanation why internal branding is essential and explain them thoroughly, (2) to introduce
This project is a cross-cultural research that is designed to look into the aspects that have an impact on website visitors to buy online or to steer clear of e-commerce and whether these elements play the same role in diverse cultures. The
This report is on “Determinants of customer partnering behavior in logistics outsourcing relationships: a relationship marketing perspective” Establishing close connections with third-party logistics providers (3PLs) has long been recognized in the literary works as a valuable technique for third-party logistics 3PLs and customer