Marketing Projects

The objective of this project is comprehensive and comparative study of the marketing strategies of ICICI Bank. Its objective of extracting Incremental business through existing client, it’s a policy of ICICI Bank Ltd. to time and again review back the ...

The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) application in hotel industry. With increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations in today competitive word CRM is very important ...

Industrial purchasing stands for more than half of the whole economic activity in industrialized countries. Therefore it is important to understand how industries perform buying activities. The telecommunication industry is a fast growing industry and therefore interesting to investigate. The ...

The importance of Internet in banking increases as more people use Internet as their main channel in contacts with their bank. This poses both possibilities and threats to the bank and having loyal customers become more important. To enhance our ...

New product development is an imperative for a company’s survival. Depending on the definition of failure 80-95 % of all new products fail. Extensive research has been carried out in purpose of reducing new product failure rates, but in general ...

The aim with this thesis is to investigate the industrial buying behavior in Scandinavian pulp and paper mills. The focus in this industry, as well as in other asset-intensive industries, has shifted from buying and selling large machine installations to ...

The use of marketing research is going to be increased by many companies. Marketing research is used for different decision-makings and requirements of organizations. Furthermore, One of the most important missions in each firm is to identify a new product ...

The technological paradigm shift has enabled new forms of communication. Consequently, this offers valuable possibilities for marketers in terms of reach, speed and cost-efficiency. Due to similarities with the spread of a virus, the phenomenon of self-replicating content on the ...

Sport sponsorship has become as important part of the marketing communication mix for companies today. The purpose of this thesis is to provide a better understanding on the use of sports sponsorship as a marketing communication tool. In order to ...

This project contains the detailed observation of consumer behavior and the buying pattern of customers at various Retail stores within NCR, where popular brands of Home Appliances are available. The other brands chosen for comparison of customer preferences were Samsung, ...