Marketing Projects, Dissertation, Thesis, Marketing Case Studies, Working Papers, Examples, Tips, Research Work, Resources and Information
This project contains the detailed observation of consumer behavior and the buying pattern of customers at various Retail stores within NCR, where popular brands of Home Appliances are available. The other brands chosen for comparison of customer preferences were Samsung, LG, Whirlpool,
This paper is the result of a minor field study conducted in Istanbul, Turkey. The purpose of the paper is to investigate the current business environment for apparel manufacturing in Istanbul. Research was carried out through an industry analysis in terms of
There is currently a trend in which companies’ use of B2B e-hub integration is increasing due to the benefits that B2B e-hubs can offer. The continuously expanding Internet is also a factor that speeds up the integration, allowing companies to interact and
Objectives: The study examined some of the consumer behaviors in children, particularly, their saving patterns, product selection, information search when purchasing, and price-value understanding. Methods: The present study was a cross-sectional research based on data collected from a self-administered questionnaire and structure
The purpose of this thesis is to:investigate if and how companies display environmental friendliness in their marketing strategy and how it is presented on their company webpage’s. In order to fulfill the purpose five general dealer’s home and webpage’s were examined. As
The Internet has lowered the barriers for international expansion and made it an important tool in order to succeed in the globalized world of today. Studies have been made on how companies use the Internet as a tool in their expansion strategy,
Title: WINNING IN A GLOBAL MARKET: THE SIGNIFICANCE OF TRAINING FOR SKILLS REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING The purpose of this study is to (1) Identify the skills needed to be effective in international marketing; (2) identify the level of
In recent decades, numerous studies have been conducted on pricing from the perspective of economics, marketing, operational research, decision making, and consumer behavior. The key rationales behind these studies are to optimize pricing and to maximize profits. However, investigative work into pricing
Title: Consultancy Services: Marketing Strategies for Intangible Services The traditional marketing with its marketing mix have for long been the dominating marketing strategy, where focus have been on placing the product at the best place with the best possible price. When it
Television continues to be a dominant media in the 21st century. As the world continues to “shrink” and globalization increases, those companies that do business in many countries must find innovate ways to communicate their brands. In international markets, therefore, the decision