Customer’s Buying Behavior and Preferences in the Home Appliances Market of Haier

This project contains the detailed observation of consumer behavior and the buying pattern of customers at various Retail stores within NCR, where popular brands of Home Appliances are available. The other brands chosen for comparison of customer preferences were Samsung, LG, Whirlpool, Hitachi, and Videocon. The survey was mainly focused on refrigerators, washing machines and TV’s. Customers were requested through a one to one interaction for an open and fair feedback on the above products with a commitment that their feedback and suggestions would form the basis for identifying improvement actions.

Table of Contents:
1. Introduction to the Industry
2. Introduction to the Company
3. Research Methodology
– Title
– Objectives
– Scope of the Study
– Significance of the Study
– Research Design
– Sampling Methodology
– Limitations
4. Facts and Findings
5. Data Analysis And Interpretation (Data till 2009)
6. Recommendations
7. Conclusions
8. Bibliography
9. Annexure
– Questionnaire

Leave a Comment