Title: Food retailing system & its influence on customer‘s behavior and perception of food products
Customers behavior has been always one of the most important points of the marketing studies. Predicting and understanding how and why customers behave is a great challenge. Besides, there are so many variables involved in the consumption process, that it is not an easy task to establish models to understand it. Human behavior is based not only on personal characteristics, but also on the psychological, environmental, social and cultural environment that they are submitted. Predicting and understanding the behavior and habits of customers in case of food products or their daily intake foods is known to be a great challenge.
Contents
CHAPTER ONE: INTRODUCTION
1.1 Background
1.2 Introduction to research
1.2.1 Problem discussion
1.2.2 Research questions
1.2.3 Research aim and objective
1.2.4 Research structure
1.2.5 Research limitation
CHAPTER TWO: CHANGING TREND OF RETAILING FROM FULL-SERVICE TO SELF-SERVICE
CHAPTER THREE: CUSTOMER BEHAVIOR & THEIR PURCHASING ATTITUDES UPON FOOD PRODUCTS
CHAPTER FOUR: FOOD RETAILING SYSTEMS IN SWEDEN AND IRAN
4.1 Sweden food retailing market
4.2 Iran food retailing market
4.3 Research hypothesis: Influence of retailing structure in purchasing food behavior
CHAPTER FIVE: RESEARCH METHODOLOGY
CHAPTER SIX: ANALYSIS
6.1 Iran responses analysis
6.1.1 Sample overview
6.1.2 Shopping frequencies
6.1.3 Preferred shopping place
6.1.4 Perception of food safety
6.1.5 Are safer products in Supermarkets or in Independent stores
6.1.6 Factors that attract attention to food labels
6.1.7 Factors in food labels that influence purchasing decision
6.1.8 Cheap products or expensive with better quality?!
6.1.9 Are food labels information enough?!
6.1.10 Customer’s statements about the products labels and their information
6.1.11 Factor influences purchasing decision
6.2 Sweden responses analysis
6.2.1 Sample overview
6.2.2 Shopping frequencies
6.2.3 Preferred shopping place
6.2.4 Perception of food safety
6.2.5 Are safer products in Supermarkets or in Independent stores
6.2.6 Factors that attract attention to food labels
6.2.7 Factors in food labels that influence purchasing decision
6.2.8 Cheap products or expensive with better quality?!
6.2.9 Are food labels information enough?!
6.2.10 Customer’s statements about the products labels and their information
6.2.11 Factor influences purchasing decision
CHAPTER SEVEN: CONCLUSION
7.1 Comparison analysis
7.1.1 Sample overview
7.1.2 Shopping frequencies
7.1.3 Preferred shopping place
7.1.4 Perception of food safety
7.1.5 Where to buy safer products? Hypermarkets or Independent stores
7.1.6 Factors that attract attention to food labels
7.1.7 Factors in food labels that influence purchasing decision
7.1.8 Cheap products or expensive with better quality?!
7.1.9 Are food labels information enough?!
7.1.10 Customer’s statements about the products labels and their information
7.1.11 Factor influences purchasing decision
7.2 Conclusion
7.3 Further suggestions
CHAPTER EIGHT: REFERENCES
8.1 Articles
8.2 Books
8.3 Websites
CHAPTER NINE: APPENDICES
9.1 Questionnaire for Swedish customers
9.2 Questionnaire for Iranian customers
Author: Sara Jelveh
Source: Blekinge Institute of Technology
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