Information in the Marketplace: Two Essays on Firm Strategies and Stakeholder Perceptions

This dissertation consists of two essays that examine the role of information exchange in the marketplace and how firm strategies shape stakeholder perceptions of this information. In Essay 1, I develop a theoretical framework of Perceived Information Quality (PIQ), the extent to which stakeholders consider information useful in their evaluations of firm behavior. As PIQ increases, stakeholders’ information asymmetry and evaluation costs decrease, thereby potentially leading to more transactions between the firm and its stakeholders, greater access to resources for the firm, and ultimately, a greater probability of the firm achieving economic success. However, stakeholders may perceive certain types of information about the firm to be more useful than others…

Author: Pfarrer, Michael D.

Source: University of Maryland

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