Junk to funk: DIY approach on sustainability

This paper aims to uncover how relevant personal and contextual factors may inhibit or facilitate sustainable DIY activities (DIY movement) in South Korea using a qualitative methodology. DIY in Korea is very active in recycling discarded material, and that was one of the success factors of those clubs. Linking sustainability with personality, DIY became a mean of social transformation…


1. Introduction
1.1 Background
1.2 Purpose
1.3 Delimitation
1.4 Expected contributions
1.5 Problem areas
1.6 Disposition
2. Methodology
2. 1 Research design
2.1.1 Pre study
2.1.2 Survey design
2. 2 Data collection and sample characteristics
2. 3 research limitation
3. Previous research
3.1 Who are they?
3.2 How do they decide?
3.3 What macro force helps the decision?
4. Theoretical framework
4. 1 sustainable consumption and rebound effect
4. 2 mechanism of sustainable consumption
4.2.1. The economic framework of consumer decision making
4.2.2. Socially contingent consumption
4.2.3. Systems of the Provision Model of Consumption
4.2.4. The Needs-Opportunities-Abilities model of consumer behaviour
5. Empirical findings and Analysis
5.1 Rebound effect of the DIY movement
5. 2 mechanism of the DIY movement
5.2.1 The economic framework
5.2.2 The socially contingent consumption
5.2.3 System of the provision model of consumption
5.2.4 The Needs-Opportunities-Abilities analysis…

Author: Chanhyo Jeong

Source: Stockholm School of Economics

projects, dissertation, thesis, project report

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