Leadership styles and E-commerce adoption: An analysis of Thai food exporters

Being an effective leader in today business environment is a challenged task. The world has shifted to the digital era where social and business structures are rapidly changed. The trend of globalization forces all leaders to regularly learn more on what was changed and what is being changed. Today, companies that already adapt new business concept probably have a better application that satisfy more customers than companies that work in the old manner. What is work in the past is probably obsolete in today. How leader reacts with the trend of ecommerce is primary purpose of this study. It is said that the way leader acts and behaves will directly affect company performance.This study explores the association between leadership styles and e-commerce adoption. The purposes of the study are to identify the type of leadership styles in associated with the level of e-commerce adoption and to measure that attitude of the leaders toward employing ecommerce. 


1. Introduction
1.1 Background
1.2 Research Question and Hypothesis
1.3 Objectives
1.4 Limitations and Demarcations
1.5 Definition
1.6 Disposition
2. Literature Review
2.1 Leadership
2.2 Leadership Styles
2.2.1 Charismatic Leadership
2.2.2 Participative Leadership
2.2.3 Situational Leadership
2.2.4 Transactional Leadership
2.2.5 Transformational Leadership
2.2.6 Development of Leadership Style Theory
2.3 E-commerce
2.3.1 Internet
2.3.2 Type of E-commerce
2.3.3 E-commerce Infrastructure
2.3.4 Benefits and Limitations of E-commerce
2.3.5 Factors Influence E-commerce Adoption
2.3.6 Level of E-commerce Adoption
2.4 Theoretical Framework
3. Methodology
3.1 Choice of Subject
3.2 Perspective
3.3 Preconception
3.4 Research Method
3.4.1 Research Philosophy
3.4.2 Data Collection Method
3.5 Sampling Process
3.5.1 Target Population
3.5.2 Sampling Frame
3.5.3 Sampling Procedure
3.5.4 Sample Size
3.6 Data Collection
3.9 Analysis Tool
4. Analysis and Result
4.1 General Information about Respondents
4.1.1 Gender and Age
4.1.2 Education and Management Position
4.1.3 Number of employees
4.2 Leadership Style
4.3 E-commerce Adoption and Attitude
4.3.1 Company web site and e-mail
4.3.2 Maintenance and Online ordering and payment
4.3.3 Level of e-commerce adoption
4.3.4 Attitude toward applying e-commerce
4.3.5 Interpretation of attitude
4.4 Hypothesis Testing
4.5 Factors Influence E-commerce Adoption
5. Discussion, Conclusion and Implication
5.1 Discussion
5.1.1 Leadership styles and E-commerce adoption
5.1.2 Attitude toward adopting e-commerce
5.1.3 Factors influence e-commerce adoption
5.2 Conclusion and Implication
5.3 Further research
Appendix a: Cover Letter
Appendix b: Questionnaire

Author: Kittipong Sophonthummapharn

Source: Blekinge Institute of Technology

Reference URL 1: Visit Now

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