Managers’ Goal-Setting Strategies: Focus on Small Businesses

Background:Goals and goal-setting are two aspects that occur everyday in business life however little is known about the effect of strategic goal-setting. To a certain extent, this affects all of us either directly or indirectly, everyday through strategic decisions that are made by business managers all around the world. A company’s performance of a company can be measured in many ways. A firm’s performance can be financially successful if the company’s strategy is well planned. Strategic planning consists of developing goal-strategies, which aim at contributing to the firm’s performance.

Problem:A small business manager’s view on the goals-setting strategies is important since the manager in a small company can influence the business more than compared to a manager in a larger firm. As the personality differs among managers, the level of planning and proactiveness would differ as well. Sev-eral studies have focused on the relationship between goal-setting and per-formance but the level of proactiveness has not been has not been consid-ered to a larger extent.
Purpose: The purpose of this thesis is to investigate managers’ goal-setting strategies, focusing on goal-specificy, planning, proactiveness, and financial perform-ance in small businesses …


1 Introduction
1.1 Background
1.2 Problem Discussion
1.3 Purpose
1.4 Definition
2 Frame of Reference
2.1 The Manager
2.1.1 Goal-Specificy: Goal Attributions
2.1.2 Cognitive Behavior
2.2 Goal-Setting and Proactiveness
2.2.1 Proactiveness
2.3 Planning
2.3.1 Planning and Performance
2.4 Family Businesses and Planning
2.5 Summary of Frame of Reference
3 Method
3.1 Choice of Subject
3.2 Sample Description
3.3 Business Research Approach
3.4 Data Collection and Research Design
3.5 Qualitative Type of Study
3.5.1 Interview Method
3.5.2 Data Transferring
3.5.3 Training and Pre-tests
3.6 Quantitative type of Study
3.6.1 Method for Data Analysis
3.6.2 The Statistical Tests
3.6.3 Deductive Approach
3.7 Reflection of the Chosen Method
4 Results
4.1 Hypotheses
4.1.1 The 1st Hypothesis
4.1.2 The 2nd Hypothesis
4.1.3 The 3rd Hypothesis
4.1.4 The 4th Hypothesis
4.1.5 The 5th Hypothesis
5 Analysis
5.1 Hypotheses
5.1.1 Goal-Setting and Proactiveness
5.1.2 Planning and Goal-Specificy
5.1.3 Proactiveness and Planning
5.1.4 Planning and Performance
5.1.5 Planning and Family Business
6 Conclusion and Discussion
6.1 Synergy of Goal-Setting Strategy: The Three Diamonds
6.2 The Manager
6.3 The Diamonds
6.4 Concluding Remarks
6.5 Limitation of the Study
6.6 Future Research
6.7 Acknowledgements

Author: Stark, Fredrik,Purohit, Nisha

Source: Jönköping University

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