Managing complex product development: three approaches

A lot of organizations focus their attention on the activity that’s the title of this report, Managing Complex Product Development, when they attempt to enhance their competitiveness. Complex product development is not a marginal activity – instead, it has substituted production as the most crucial internal activity in most companies of today. This report is about complex product development in the telecommunications industry and in LM Ericsson. In this sector and this company, complex product development is surely an increasingly crucial and basic part in building competitiveness. Markets are being deregulated, new actors are getting into the stage of telecommunications, competition is getting global, the service content is quickly increasing, new media are being bundled in telecommunications products and services and customers are demanding performance faster, cheaper and with greater content…

Contents

INTRODUCTION
DEVELOPMENT OF COMPLEX PRODUCTS AND SYSTEMS
Towards More Complex Product Development Projects
Towards Increased Strategic Importance
Product Development Performance and Conditions – an Overview
Towards Project-based Organizations
MANAGING COMPLEX PRODUCT DEVELOPMENT
Managing Complex Product Development Projects – Dominant Theories and Practice
Some Examples of How It Is Actually Being Done
Analysis of Dominant Practices, Earlier Research and their Origin
Important limitations of the Dominant Practices
The Emerging Miss-matches in the Academic literature and in Managerial Practice
PURPOSE OF THE THESIS
Exploring Anomalies
Research Questions
Experimental Research Approach
Enlarging th.e Known Area
Unit of Analysis
Expected Contribution
SUMMARY OF PART I – SETTING THE STAGE
P-l\RT II – THE .L\CT OF IDENTIFYING E~IERGINGP.L\TTERNS
RESEARCH METHODOLOGY – A LEARNING PROCESS BASED
ON “TABLE TENNIS RESEARCH”
Ontology and Epistemology in Building Knowledge for Action
Clinical Organization Research
Action Science and Actionable Knowledge
Abduction
In.tervention Research
Characteristics of the Study – Table Tennis Research
Tools in Use for Perfonning Research
The Process of Selecting Respondents
Practical Handling of the Empirical Data
The Process of In.terpretation
Group of Actors in Focus
In.tegrating Key Actors from Organizational Settings into the Process of Research
Towards a Development of Practices under Study
Presentation of Empirical Findings in the Thesis
Discriminant and Convergent Validity
THE MODEL FOR INVESTIGATION – A JOURNEY TOWARDS
NEW APPROACHES FOR MANAGING COMPLEX PRODUCT
DEVELOPMENT
A Multi-Project and Multi-Method Study
Transdisciplinarity and Interaction with Organizational Settings as Science
Red-hot Issues as Research Questions to Gather Around
An In.tegrated Model for Understanding Complex Product Development
Important Features in Understanding the Process of Managing Complex Product
Development 2Q4.
The Set of Key Concepts in Use
LM ERICSSON A CONTEXTUAL AND HISTORICAL
PERSPECTIVE
LM Ericsson – a Company in Growth and Transition
R&D Efforts at Ericsson
Beyond Mobile Switches and Mobile Phones
SUMMARY OF PART II – THE ACT OF IDENTIFYING
EMERGING PATTERNS
Performance
The Approach based on Integration-driven Development – an Integrated Discussion 334
THE APPROACH BASED ON DYNAMIC SYNCHRONIZATION 343
Japanese Subsystems – The Emerging Approach based on Dynamic Synchronization in
Action
Product and Project Configuration
Management as Applied by Sway-groups
Coordination
System Integration
Organizational Design
Progress Control
Managing Perceived Complexity and Uncertainty
Performance
The Approach based on Dynamic Synchronization – an Integrated Discussion
RESULTS AND COMPARATIVE ANALYSIS
The Overall Consistency in Each Approach
Major Differences and tlleir Origins
What Do tlle Comparisons Tell Us?
Important Contingencies
The Three Approaches – Different Species or Types?
Sustainability of tlle Emerging Approaches
Dispersion of tlle Emerging Approaches
Beyond the Emerging Approaches
Toward a Model for Explaining Performance in Complex Product Development
Theoretical Implications – Toward a Paradigm Shift in how to Manage Complex Product
Development
SUMMARY OF PART III – THE DOMINANT APPROACH IN
COMPARISON TO NEW APPROACHES FOR MANAGING
COMPLEX PRODUCT DEVELOPMENT
THEORETICAL AND PRACTICAL IMPLICATIONS
Have the Purpose been Achieved?
What is New?
How were the Emerging Approaches Found and Fonnulated?
Table tennis Research – Revisiting Some Actual Events
An Analysis of Results Found and Research Perfonned
Implications for Managing Complex Product Development
Implications for Theories ofManaging Complex Product Development
Implications for Further Research
Retrospective Reflections
SUMMARY OF PART IV – CRITICAL REVIEW OF THE
EMERGING PATTERN
REFERENCES…

Source: Stockholm School of Economics

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