Managing Media Supply Chains in European Publishing Companies: Strategic issues, values and partnerships

It is the gift of the last decade of the 20th century that most of the economies of the world are zooming towards market orientation. Rapid innovations in the field of science and technology, especially information and communication technologies along with heavy industrialization as a consequence of liberalization policy of almost all economies of the world have transformed world market in a global village. All these have forced publishing companies to perform in a highly competitive environment.

European publishing companies are quickly digitizing their businesses to achieve cost savings, and increased market reach and penetration. IT is increasingly affecting the ways in which the whole value chain operates. Interaction and collaboration costs have been slashed.

This research is an attempt to develop a strategic IT enabled demand chain management model for European publishing companies to enhance efficiency for longterm performance and gaining sustainable competitive advantage.


Chapter-1 Overview of Strategic Demand Chain Management
1.1 Introduction
1.2 Changing Landscape of Business Environment
1.3 Problem Definition
1.4 Research Objectives
1.5 Scope of the Research
1.6 Motivation for the Study
1.7 Limitations of the Thesis
1.8 Scope of the Thesis
Chapter-2 Literature Survey
2.1 Introduction
2.2 Value Chain Management: Meaning and Concept
2.3 Demand Chain Management
2.3.1 Present Status of Distribution in Marketing Mix
2.3.2 Functions of Marketing Intermediaries
2.3.3 Distribution Channel Structure
2.3.4 Partnering Channel Relationships
2.4 Strategy and Supply Chain Management
Chapter-3 Research Methodology
3.1 Introduction
3.2 Research Design
3.3 Research Instrument
3.4 Respondents’ Characteristics, Sample Planning and Data Collection
3.4.1 Sample Planning
3.4.2 Data Collection
3.4.3 Validity and Reliability
3.5 Data Analysis Tools & Techniques
3.6 Suppression Variable Analysis
3.7 Predictive Modeling
3.8 Period of Study
Chapter-4 Present Status of Distribution in Marketing Mix
4.1 Introduction
4.2 Distribution in the New Environment
4.3 Analyses and Results
4.4 Strategic Implications
4.5 Chapter Summary
Chapter-5 IT Enabled Distribution Systems
5.1 Introduction
5.2 Distribution Systems in Digital Environment
5.3 Scope of various IT Enabled Distribution Systems
5.4 Analyses and Results
5.5 Strategic Implications
5.6 Chapter Summary
Chapter-6 IT Enabled Demand Chain Management Model
6.1 Introduction
6.2 IT Enabled Demand Chain Management Model
6.2.1 Economics of the proposed Demand Chain Management Model
6.2.2 IT Enabled Demand Chain System
6.3 Information Flow across the Demand Chain
6.4 Key Relationship Factors and IT Enabled Demand Chain Model
6.5 IT for new Demand Chain Management Model
6.6 Roadmap for Successful Implementation
6.7 Performance Scorecard for Evaluation and Control
6.8 Chapter Summary
Chapter-7 Conclusions and Scope for Further Research

Author: Kabiraj, Sajal

Source: Jönköping University

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