Marketing Strategy of Islamic Banking Sector In Pakistan

There has come a swift transition in the financial services in the world including Pakistan. A new mode of banking i.e. Islamic banking has been introduced and accepted widely in many countries of the world including Pakistan. Our thesis has portrayed the current situation for Islamic banking in Pakistan by investigating the current competition of the industry using porter five forces model and at macro level using PEST analysis. We have analyzed that the competition is very high in the industry and Islamic banks could take more market share by introducing the more innovative products with less price as compared to conventional banks and by widen up their branch network to all small and big cities of Pakistan.


1. Introduction
1.1. Background of banking
1.2. Banking system of Pakistan
1.3. Islamic Banking
1.4. Differences
1.5. problem Identification
1.6. Purpose
1.7. Target Group
1.8. Previous Studies
1.9. Structure
2. Methodology
2.1. Choosing the topic
2.2. Formulating the research questions
2.3. Objective of the Research
2.4. Research Model
2.5. Data Collection
2.6. Secondary Data
2.7. Limitations
3. Theoretical Framework
3.1. PEST Analysis
3.1.1. Political and Legal Environment
3.1.2. Economic Environment
3.1.3. Socio-Cultural Environment
3.1.4. Technological Environment
3.2. Porter Five Forces
3.2.1. Threats of New Entrants
3.2.2. Intensity of rivalry among existing competitors
3.2.3. Bargaining Power of Buyers
3.2.4. Bargaining power of Suppliers
3.2.5. Threat of Substitutes
3.3. Ansoff Matrix
3.4. Summary
4. Empirical Findings
4.1. Uncontrollable Environmental Factors
4.1.1. Political and legal Environment
4.1.2. Economical Environment
4.1.3. Socio-Cultural Environment
4.1.4. Technology
4.2. Porter Five Forces
4.2.1. Intensity of rivalry among existing competitors
4.2.2. Threats of new entrants
4.2.3. Bargaining power of Buyers
4.2.4. Bargaining power of suppliers
4.2.5. Threat of substitute
4.3. Summary
5. Analysis
5.1. Political Environment
5.2. Economical
5.3. Socio-Cultural
5.4. Technological
5.5. Competition in Islamic banking Industry
5.5.1. Intensity of Rivalry among existing competitors
5.5.2. Threat of new entrants
5.5.3. Bargaining Power of Buyers
5.5.4. Bargaining Power of Suppliers
5.5.5. Threat of Substitute
5.6. Opportunities and Threats
5.6.1. Opportunities
5.6.2. Threats
5.7. Summary
6. Conclusion and Recommendations
6.1. Conclusion
6.2. Recommendations
6.3. Contribution
List of References

Author: Muhammad Tahir, Muhammad Umar

Source: Blekinge Institute of Technology

Reference URL 1: Visit Now

Leave a Comment