Brand Positioning Archives - Projects, Thesis, Dissertation, Project Reports

Corporate Brand Management: Aligning Core Values, Strategic Vision, Corporate Culture and Image

Even though significance of corporate brand positioning is usually recognised, only a small number of tools are around to assess and manage corporate brands proactively. In this report the Vision, Culture and Image (VCI) method by Hatch and Schultz (2001) was used

The brand proposition: positioning and building brand personality

Positioning and the creation of a brand personality are becoming more and more important to companies as they try and reach out to customers. As competition becomes harder for nearly all companies and organizations it is becoming more and more important to

Brand Positioning

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