buzz marketing Archives - Projects, Thesis, Dissertation, Project Reports

Effect of Desire for control on consumer attitude in online advertisements

This project is all about the desire for control, degree of controllability in online advertisements. We will discuss important topics like Word-of-mouth marketing, Buzz marketing, Viral Marketing, Desirability for Control, Consumer Behaviour, Attitude toward the online advertisement, Attitude toward the brand, Purchase Intention….

Guerrilla Marketing: Reaching the customer in an untraditional way

One is under continuous influence of commercials and advertisements each day, it has reached to such a level that the end customer are blocking today’s channels. Therefore the authors of this thesis argue that mainstream marketing approaches are getting old, TV commercials

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