In this project, we discuss about customer loyalty in internet banking. As we know, Internet banking has developed and a lot of niche banks functioning largely with the Internet as a method have entered the banking segment. Maintaining the customer loyal online in an extremely competitive environment has turned into a key issue for the banks. The goal of this project is to examine what elements impact bank customer loyalty in an online environment.
The business market today is characterized by tough competition amongst the competitors to capture consumers’ interest and money. One marketing tool companies can use to achieve this is the company’s image. The customer buys not only a product, but also the image
Sponsorship is of great importance since it is the part of the promotional mix that supports the interest of the company by associating it with a specific event. Moreover, sponsorship may be the major or only marketing effort for some companies whereby