Customer Satisfaction

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Customer loyalty in Internet banking

In this project, we discuss about customer loyalty in internet banking. As we know, Internet banking has developed and a lot of niche banks functioning largely with the Internet as a method have entered the banking segment. Maintaining the customer loyal online in an extremely competitive environment has turned into a key issue for the banks. The goal of this project is to examine what elements impact bank customer loyalty in an online environment.

Project category: Marketing
Service delivery and customer delight: project report restaurant chain

In this project report we will study the effects of service delivery on customer delight, which is hypothesised to be among the predictors of repurchase intention. We will also test the influence of other associated variables like customer satisfaction. In addition, the reason for difference between delighted and non-delighted customers is investigated. To accomplish these goals, a structural model was constructed to test these interdependent relationships using structural equation modelling (SEM). A 24 full factorial experimental design was adopted to ...

Project category: Marketing
Third party logistics a project report

This report is on "Determinants of customer partnering behavior in logistics outsourcing relationships: a relationship marketing perspective" Establishing close connections with third-party logistics providers (3PLs) has long been recognized in the literary works as a valuable technique for third-party logistics 3PLs and customer organizations. It has actually been shown that consumers embedded in close associations with 3PLs accomplish higher degrees of operational and financial performance. 3PLs also take advantage of participating in these relationships by producing greater degrees of client satisfaction, ...

Project category: Marketing, Operations Management
The Creation of Customer Loyalty – A Qualitative Research of the Bank Sector

The purpose of this dissertation is to find out which parameters service companies are using in order to create customer satisfaction and customer loyalty. Theories that we have chosen to consider deal with relationship marketing, service quality, different types of loyalty, customer value, customer loyalty, customer satisfaction, loyalty programs, customer clubs, monetary benefits and social bonds.

Project category: Marketing
Customer satisfaction toward TrueMove customer service

To evaluate “whether” and “how” TrueMove customers are satisfied or dissatisfied with the customer service provided at TrueMove shops in the Bangkok region with the help of evaluation of service quality by customers of the shop.... Contents CHAPTER 1: INTRODUCTION 1.1 TrueMove: the Focal Company 1.1.1 TrueMove Background 1.1.2 TrueMove’s Products and Service 1.1.3 Customer Service at TrueMove 1.2 Mobile Operator Market in Thailand: An Outlook 1.2.1 Attractiveness of Mobile Operator Market in Thailand 1.2.2 An Outlook to the current situations 1.3 Problem Statement 1.4 Purpose 1.5 Delimitations 1.6 Target Audience 1.7 Structure of ...

Project category: Marketing
How To Create Satisfaction: Customer satisfaction in Business-to-Business relationships

This thesis aims to increase the understanding for how customer satisfaction is created in business-to-business relationships in the copying machine and IT sector. A second objective is to contribute to the small, yet growing literature on the topic of satisfaction in business-tobusiness settings. In order to accomplish this, one company in the copying machine and IT sector has been used as a base and its customers have been the focus of the study. The results show that if the expectations ...

Project category: Marketing
The impact of website quality on customer satisfaction: a research on Iranian online bookstores

The daily growth of the internet and e-commerce has changed the way of marketing and selling products and services. As a result of development in electronic information resources and the evolution of the “digital age” product sellers and information service providers face many new challenges. Internet is changing the way corporations conduct business with their consumers who are increasingly expecting higher services, becoming time saved, and wanting more convenience. In addition e-service quality is an essential strategy to gain success, ...

Project category: Marketing
Relationship between service quality and customer satisfaction: in the case of CCG (Customer Centric Group) CO

The purpose of this research was to gain a better understanding of the service quality dimensions that affect customer satisfaction from customer perspective. Based on a detailed literature review, a frame of reference was developed. Some service quality dimensions were selected to be tested in CCG CO operations . A qualitative research approach was used .The empirical data were gathered through interviews .. Finally, in the last chapter findings and conclusions were drawn by answering the research questions. Some service ...

Project category: Marketing
Feasibility study of application and implementation of customer relationship management (CRM) in hotel industry

The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) application in hotel industry. With increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations in today competitive word CRM is very important for several companies and received an increasing amount of interest among scholars and practitioner especially in recent years. While some companies have received immense benefits from their investments (enhancing customer satisfaction and profitability). The researcher tried to find that is ...

Project category: IT General, Marketing
Value balancing method for product development – A Case study at Volvo Car Corporation

The study aims to develop a method that provides Concept Engineering Unit at Volvo Car Corporation (VCC) with reflection on how cost, technical characteristic, and customer requirements effects the end-product. The purpose of this thesis is to develop a method that supports value balancing of customer requirements and costs in the concept phase of the product development process at VCC. The study has been performed as a case study at VCC in Gothenburg. It was done at the Concept Engineering ...

Project category: Management Misc

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