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Environmental Friendliness as a Marketing Strategy

The purpose of this thesis is to:investigate if and how companies display environmental friendliness in their marketing strategy and how it is presented on their company webpage’s. In order to fulfill the purpose five general dealer’s home and webpage’s were examined. As a supplementing research one store for each of the five general dealers were visited and examined. The used theoretical framework is focused on value and green marketing. How to create a specific value is often the core when ...

Project category: Marketing

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