The objective of this project is to present the idea of internal branding, define it and talk about its importance. The goal is (1) to come up with the explanation why internal branding is essential and explain them thoroughly, (2) to introduce
The purpose of this study is to introduce the concept of internal branding, define it and discuss its relevance. The objective is (1) to put together the reasons why internal branding is indispensable and explain them systematically, (2) to introduce a critical
Internal branding is considered to be a relatively new approach which assists companies to focus on the organizational vision and values, by collectively conveying and committing to one coherent brand message, so as to enhance the corporate brand identity to all stakeholders.