The main objective of this project was to study the entry mode strategies and the influence of culture on Foreign organizations. This document asks about a new topic: the association between cultural distance and entry mode performance. Past research has discovered a connection between entry mode choice and performance.
The topic of the thesis is developing an International Market Entry strategy for AmStar-Europe to enter Europe. AmStar-Europe is a new company with no experience abroad and needs an International Market Entry strategy plan to guide the penetration of the European market. The following recommendations are found..