Market Entry Strategy

Whenever a company makes a decision to penetrate a foreign market, there are a number of options available. Selecting the right market entry strategy is important to its long-term success. There are several market entry strategies which a company can adopt. Each one has different degrees of risk, legal obligation, pros and cons. Some market entry strategies are: Exporting, Partnerships, Foreign Direct Investment, Licensing, Turnkey Projects, Franchising, Joint Ventures, Piggybacking, Strategic alliances, etc. This section is dedicated to projects and thesis on Market Entry Strategies.

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