market performance

Recent academic literature suggests that there is a link between organizational market orientation and firm performance (see, e.g. Han et al., 1998). There is debate regarding the nature of this link, with some literature indicating positive relationships (Narver and Slater, 1990; Pelham, 2000) and others suggesting no significant relationship (e.g. Hart and Diamantopoulos, 1993). Other findings suggest that there may be a stronger positive relationship between innovation and performance rather than between market orientation and performance (Han, Kim and ...