market segmentation

Comparison of segmentation methods in services marketing for small to medium enterprises

Market segmentation is an extremely valuable and applicable concept in marketing. The small-to-medium enterprises (SMEs) find segmentation strategy especially beneficial, because they are closer to their buyers. A great deal of tools are around for doing market segmentations. But, the majority of

Project Reports, Final Year Projects for Students, Case Studies, Dissertation Ideas, Thesis Topics, Project Sample Downloads