Organization Theory

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Theory and tools of linking business and manufacturing strategies

From the manufacturing strategy point of view, manufacturing strategy must be in-line with business strategy, and manufacturing can potentially play a major role in developing a firm’s competitive advantage, like cost, quality, delivery, and flexibility. But, below 2 questions: 1. how business and manufacturing strategies are aligned; and 2. how manufacturing contributes to building business competitive advantage are a point of continuous discussion, lacking empirical evidence, yet of important theoretical and practical implications. To highlight these topics, this dissertation focuses ...

Project category: Operations Management

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