This project aims to establish an efficient marketing strategy for a Web Hosting Company, taking into consideration the organisations strategic position. A mix of both quantitative and qualitative research strategies were put to use. We will further discuss about strategic position, environment, strategic capabilities, influence of stakeholders, strategic choices, competitive rivalry, etc.
A lot of research has been made in order to know the idea of first mover advantages and second mover advantages but the experts are divided in their opinions of which factors are affecting and to what magnitude these elements influence the firms. So, the objective of this dissertation was to develop a framework that unifies and points out the factors indicating first-mover advantages and second-mover advantages. The significance of these factors was examined in 3 diverse industries; private banking, ice-cream industry and the mobile phone industry.