Management Projects, Dissertations, Management Thesis, Working Papers, Case Studies, Examples, Resources and Information
Internationalization poses great challenges for banks: competing with each other in different regions and offering competitive services. The purpose of this thesis is to gain a deeper understanding of Nordic banks’ internationalization strategies. Three research questions were posed: How can the motives
MNCs today operate in a complex and uncertain environment which requires them to devote increased attention to international human resource management (IHRM) as well as training of international managers. The purpose of this study is to gain deeper understanding of Swedish MNCs’
A website is an invaluable business tool for both companies and their customers.Websites enables organizations to make as much information available to customers as we think is needed. Having a good website is not only a decisive step into the future, but
With the rapid development of Internet, online business companies are increasing in number. In B2C companies, traffic building to website is a major concern of the top manager and it is the key point for success. The process involves using offline and
For most companies, developing a satisfying customer experience has a direct impact on their future revenue streams. With the advent of the Internet, they now have to consider creating such “experiences” online, as well as offline. The purpose of this thesis is
Customer retention has increasingly become the focus of many companies’ strategy. Through three case studies of Swedish companies in the transport- logistic industry this thesis investigates the extend companies within the service sector can enhance customer retention through customer relationship management. CRM
Small and Medium Enterprises (SMEs) have been recognized as important contributors in the economy of many countries and new opportunities are opening for them in domestic and international markets. It is vital for an SME to grow in order to remain competitive
As internationalization and globalization increases in today’s business society, it becomes ever more important for individual business to keep up with the development. The way a company ventures from their domestic market to new geographical markets is of great importance for how
As an individual in a modern society you are without a doubt an experienced service consumer. On a daily basis a number of services may be used, everything from getting a haircut, to using a credit card or talking on the phone.
In the late 1880s in the introduction stage of the industrialization it was broadly discussed whether or not companies should take their social responsibility. This discussion has today lead to what is called Corporate Social Responsibility (CSR). The interest for CSR has