A lot of reports have been made in order to know the concept of first mover advantages and second mover advantages however the researchers are divided in their beliefs of which elements are influencing and to what degree these aspects impact the firms. Hence, the intention of this dissertation was to build a framework that unifies and points out the factors suggesting first mover advantages and second mover advantages. Also the importance of these factors was examined in 3 distinct markets namely; the industry of private banking, the ice-cream industry and the mobile phone industry.
1 Introduction
1.1 Background
1.2 Research Problem
1.3 Purpose
1.4 Definitions
1.5 Limitations
1.6 Outline
2 Scientific Method
2.1 Choice Of Methodology
2.2 Choice Of Theory
2.3 Scientific Approach
2.4 Summary
3 Theoretical Framework
3.1 First Mover And First Mover Advantages
3.1.1 Technological Leadership
3.1.2 Pre-Emption Of Scarce Assets
3.1.3 Scale Effects
3.1.4 Network Externalities
3.1.5 Buyer Switching Cost
3.1.6 Brand Loyalty
3.1.7 Experience Effects
3.2 Second Mover And Second Mover Advantages
3.2.1 Cost Disadvantages
3.2.2 Free-Rider Effects
3.2.3 Technological Or Market Uncertainty
3.2.4 Interest Of Managers
3.2.5 Government Interference
3.2.6 Resource Homogeneity
3.3 Industry Information
3.3.1 Mobile Phones
3.3.2 Bank
3.3.3 Ice-Cream
3.4 Hypotheses
3.6 Summary
4 Empirical Method
4.1 The Research Strategy
4.2 Collection Of Primary Data
4.2.1 The Questionnaire
4.2.2 Telephone Interviews
4.2.3 Response Rate
4.3 Collection Of Secondary Data
4.4 Operationalisation
4.5 Analysis Of The Material
4.6 Reliability
4.7 Validity
4.8 Criticism Of Methodology
4.9 Summary
5 Analysis
5.1 Evaluation Of Hypothesis 1: Pre-Emption Of Scarce Assets
5.2 Evaluation Of Hypothesis 2: Scale Effects
5.3 Evaluation Of Hypothesis 3: Technological Leadership
5.4 Evaluation Of Hypothesis 4: Network Externalities
5.5 Evaluation Of Hypothesis 5: Brand Loyalty
5.6 Evaluation Of Hypothesis 6: Buyer Switching Cost
5.7 Evaluation Of Hypothesis 7: Uncertainty
5.8 Evaluation Of Hypothesis 8: Cost Disadvantages
5.9 Evaluation Of Hypothesis 9: Free-Rider Effects
5.10 Evaluation Of Hypothesis 10: Interest Of Managers
5.11 Evaluation Of Hypothesis 11: Government Interference
5.12 Evaluation Of Hypothesis 12: Resource Homogeneity
5.13 Evaluation Of Hypothesis 13: Experience Effects
6 Conclusion
6.1 The Mobile Phone Industry
6.1.1 First Mover Advantages
6.1.2 Second Mover Advantages
6.2 Ice Cream Industry
6.2.1 First Mover Advantages
6.2.2 Second Mover Advantages
6.3 Bank…
Source: Kristianstad University
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