Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an important part of this transformation. The objectives of this thesis are mainly to examine the role, which Internet banking can play as a new distribution channel of banking services for the benefit of both financial institutions and customers in Greece. The study explores the growth in on-line banking services and the ways in which financial institutions in Greece can take advantage of Internet technology to offer successful and cost-effective banking solutions. Moreover, this thesis addresses the key issues of concern to the banks regarding their strategic positioning and the products/services they offer or could offer on the Internet. Technology can help banks build an integrated delivery strategy for effective multi-channel management….
Contents
CHAPTER ONE: INTRODUCTION AND BACKGROUND
1.1 Introduction
1.2 Background
1.2.1 Structure of the financial system in Greece
1.3 Problem Formulation
1.4 Methods
1.5 Thesis Outline
CHAPTER TWO: AN OVERVIEW ON THE USE OF THE INTERNET
2.1 Introduction
2.2 Internet Definition and History
2.3 How Does the System Work
2.4 Strengths and Weaknesses of the Internet
2.5 Internet Users in Greece
2.6 The Emergence of the Internet in Greece as a New Distribution Channel
CHAPTER THREE: BANKING AND FINANCE ON THE INTERNET
3.1 Introduction
3.2 Defining Net Impact for Banking Services
3.3 Areas of Use of the Internet in Financial Institutions
3.4 The Growth of Internet Banking
3.5 Advantages for the Banks
3.5.1 Internet is a cost-effective distribution channel
3.5.2 It identifies profitable customers and increases the bank’s economic profits
3.5.3 It increases customer retention, up-sell and cross-sell services
3.5.4 Other advantages
3.6 Advantages for the Customers
3.6.1 Low cost
3.6.2 Compelling convenience
3.7 Disadvantages and Risks
3.7.1 The issues of security and privacy
3.7.2 Internet banking might “dehumanise” banking
3.8 Internet Banks
3.8.1 Functionality of the banks’ web sites
CHAPTER FOUR: INTERNET BANKING IN GREECE
4.1 Internet Banking in Greece
4.1.1 Classification of Internet Banks
4.2 The Development of Internet Banking Services in Greece
4.3 Greek Internet Banks
4.3.1 The case of Piraeus Bank
4.3.2 The case of Egnatia Bank
4.3.3 The case of Alpha Bank
INTERNET BANKING IN GREECE: DEVELOPMENT, EVALUATION AND PERSPECTIVES
Andreas-Nikolaos Papandreou
CHAPTER FIVE: DISTRIBUTION OF FINANCIAL SERVICES THROUGH
THE INTERNET
5.1 Introduction
5.2 Distribution Channel Strategies
5.3 Internet Banking as a Strategic Necessity
5.4 Reasons for Distributing Banking Services through the Internet in Greece
5.4.1 Improvement of bank’s image through innovation
5.4.2 Market transparency
5.5 The Four Phases of Internet Banking
5.5.1 Phase One: Marketing and promotion
5.5.2 Phase Two: Light interactivity
5.5.3 Phase Three: Full transactions and services
5.5.4 Phase Four: Strategic usage
5.6 Developing an Internet Banking Offering
5.6.1 Step One: Strategy development
5.6.2 Step Two: Analysis and design
5.6.3 Step Three: Technology development
5.6.4 Step Four: Implementation
CHAPTER SIX: ANALYSIS AND DISCUSSION
6.1 Introduction
6.2 Methodology and Questionnaire Development
6.2.1 Research methodology
6.2.2 Sampling procedure
6.3 Findings
6.3.1 Data analysis
6.3.2 Presentation of data and evaluation of questionnaire sent to banks
6.3.3 Presentation of questionnaire that evaluates the respondents’ sites
6.3.4 Summary of result
6.4 Conclusions
6.4.1 Summary and results
6.4.2 Final comments and recommendations
REFERENCES
APPENDICES
Author: Andreas-Nikolaos Papandreou
Source: Blekinge Institute of Technology
Download URL 2: Visit Now