Relationship marketing is actually a strategy made to promote customer loyalty, relationship and long-term engagement. Relationship marketing describes a set up where both customer and vendor are interested in providing a more satisfying exchange. Relationship marketing is different from other types of marketing in that it acknowledges the long-term value of customer relationships and extends communication past intrusive advertising and sales promotional messages. According to Liam Alvey, relationship marketing can be applied when you can find competitive product alternatives for customers to choose from; and when there’s an continuing and periodic desire for the product or service. This section is dedicated to relationship marketing projects, relationship marketing project topics, samples, dissertation and relationship marketing thesis. Use the links given below to view available projects.
Sponsorship field is constantly growing and changing. Sports sponsorship is an investment in a sports entity (athlete, league, team, event) to support overall organizational goals, marketing objectives, and/or promotional objectives. The purpose of this research was to gain a deeper understanding of