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Organizing print ads containing scent: a case study on the organization of print ad elements

In global advertising campaigns, the graphic image has grown to become an extremely preferred communication tool for standardizing. Advertising is among many marketing communication approaches, and is also perfect for achieving a mass audience regularly. Advertising is all about getting attention by

Comparison of segmentation methods in services marketing for small to medium enterprises

Market segmentation is an extremely valuable and applicable concept in marketing. The small-to-medium enterprises (SMEs) find segmentation strategy especially beneficial, because they are closer to their buyers. A great deal of tools are around for doing market segmentations. But, the majority of

An investigation into the determinants of user acceptance of personalization in online banking

Personalization is an innovative strategy which enables the bank to further differentiate from its competitors by drawing the client into increasingly deeper levels of mutually beneficial relationships. However, for any personalization effort to succeed both the bank and its client need to perceive it as being relevant and beneficial to their interests.