In global advertising campaigns, the graphic image has grown to become an extremely preferred communication tool for standardizing. Advertising is among many marketing communication approaches, and is also perfect for achieving a mass audience regularly. Advertising is all about getting attention by
Market segmentation is an extremely valuable and applicable concept in marketing. The small-to-medium enterprises (SMEs) find segmentation strategy especially beneficial, because they are closer to their buyers. A great deal of tools are around for doing market segmentations. But, the majority of
This dissertation is about how a organization in the healthcare sector can use interactive media in customer communication, as a way to strengthen relations. The aim is to discuss how the consumers in Europe would love to get information and get in
This project looks into theoretically and empirically the connections between consumer satisfaction, productivity and profitability. In the research literature, there is conflict about the possible combined effects of productivity and consumer satisfaction in attaining profitability. A few experts think that increasing productivity
This report is aimed at describing why the UK residential electricity (retail) market enjoys higher gross margins when compared to Vattenfall’s markets in for example Sweden. Gross margin is the difference between selling price and purchase costs, in this situation the wholesale
Even though significance of corporate brand positioning is usually recognised, only a small number of tools are around to assess and manage corporate brands proactively. In this report the Vision, Culture and Image (VCI) method by Hatch and Schultz (2001) was used
The economical structure has suffered a great change over the past decades; the service industry has exploded into a dominant force in the western world. Therefore, the idea of services marketing is relatively new. Although a growing number of service firms are
This research seeks to give a synopsis on young Chinese consumers’ car purchase behavior. The outcomes reveal that car purchasing decision is a vital decision for the majority of Chinese. Consumers get information from different channels. The outcomes of this research also
Personalization is an innovative strategy which enables the bank to further differentiate from its competitors by drawing the client into increasingly deeper levels of mutually beneficial relationships. However, for any personalization effort to succeed both the bank and its client need to perceive it as being relevant and beneficial to their interests.
Creating a relationship between the customer and the organization has come to be of great importance during the last decade. Companies are realizing that loyal customers are coming back and are not only increasing sales through repeat purchase, but is also decreasing the cost of obtaining new customers which exceeds by far the cost of retaining old ones.