The economical structure has suffered a great change over the past decades; the service industry has exploded into a dominant force in the western world. Therefore, the idea of services marketing is relatively new. Although a growing number of service firms are
There is an increasing emphasis on developing systematical research approaches for design of products that appeal to people’s emotions and values. This thesis proposes methodological developments for investigating people’s subjective emotional needs and values towards quality and explores interactions of related physical design attributes for product design.
The purpose of this research was to gain a better understanding of the service quality dimensions that affect customer satisfaction from customer perspective. Based on a detailed literature review, a frame of reference was developed. Some service quality dimensions were selected to
In the past years the competition in the restaurant trade is increasing. There is more choice for the customers and thereby the restaurants have to work harder to attract customers. One way is to Market themselves differently. In this research we are
Globalization and deregulations have increased competition in the marketplace, as nowadays it has become much easier for companies to cross borders and compete internationally. The increased competition, on its behalf, has made organizations to constantly try to increase their productivity and decrease
This study is an enquiry about the role that service quality, asymmetric information, scope of regulation and regulator’s preferences play in the regulation of monopolies, with an application to the case of the Chilean electricity distribution industry. In Chapter 1, I present
The advent of the Internet and e-commerce has brought a new way of marketing and selling many products. There are evidences indicating that the e-service quality is an essential strategy to a success, probably more important than a low price and a
With the continuous growth of competition in the market place, understanding customers has become more and more important method of marketing. Research has shown that high service quality contributes significantly to profitability. In search of competitive advantage, both practitioners and academics are
The findings of this research are mostly useful to those (managers, web designers, etc.) who intend to penetrate the Iranian market with least cost, time and energy. The results indicate the most important web quality factors through Iranian online shoppers’ perspective. In
The customer loyalty concept has received much attention from both academics and practitioners in different industry. Banking industry is also not excluded and because it has a highly interaction with the customers, getting familiar with this concept would be very important and