Management

Management Projects, Dissertations, Management Thesis, Working Papers, Case Studies, Examples, Resources and Information

Feasibility study of application and implementation of customer relationship management (CRM) in hotel industry

The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) application in hotel industry. With increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations in today competitive word CRM is very important for several