Management Projects, Dissertations, Management Thesis, Working Papers, Case Studies, Examples, Resources and Information
Hedge fund investing is a relatively new phenomenon in Sweden. The first Swedish hedge fund was started in 1996. This new financial sector has since showed a steady growth.Due to the novelty of hedge fund phenomena, it is right to ask whether
Customer Relationship Management and Mobile Marketing are two areas of business that have been given considerable attention in recent years. For companies that strive to succeed in today’s customer oriented marked it has become a necessity to manage customer relations through the
Introduction : With the growing importance of the Internet – as a new place for doing business and as a place for companies to spread information about their businesses, to reach out to customers and to market and distinguish themselves from competitors
Today there are over 500 Internet websites offering legal downloading of music; still people find the possibility of downloading illegally an attractive option. It is estimated that for every one legal download there are 20 illegal downloads of music files. At this
Customer satisfaction is a fundamental marketing construct in the last three decades. In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones. However, in this present decade,
The use of celebrity endorsement strategy is nowadays more frequently used by marketers in order to increase their sales and thereby extend their market shares. Many celebrities are used in various marketing campaigns and in most cases; the use of celebrities as
Mergers and acquisitions are today very relevant themes in the field of expanding a business organization. There may be different purposes such as rapid expansions, to beat potential future competitors or expand the product depth and range. It can also function as
This is a study of how businesses might influence other businesses to move towards sustainability. Two health club businesses in North America actively participated and were selected because of their private ownership structure and their similar size and services. One health club
The purpose of this thesis is to get a better understanding of how diversity influences the work process in a cooperation project. Because the cooperation project is becoming a more common phenomenon, it is interesting to learn more about how diversity has
Title: Do organizations have IT Strategies? A Study on how organizations describe their IT Strategies. The purpose of this study is to define the problem and explore whether organizations have IT strategies, and how these are describe in relation to other strategies.