This thesis aims to provide a better understanding of how Internet banking is prevailing in Pakistan. This purpose is achieved via two research questions which focus on how the bank’s online environment (i.e. website) can be described as well as how customer
This thesis explores the importance of managing the corporate identity. To reach this purpose, three research questions were posed: Which advantages companies saw with managing the corporate identity, which risks they saw with a lack of managing the corporate identity, and what
Sponsorship is of great importance since it is the part of the promotional mix that supports the interest of the company by associating it with a specific event. Moreover, sponsorship may be the major or only marketing effort for some companies whereby
Internal branding is considered to be a relatively new approach which assists companies to focus on the organizational vision and values, by collectively conveying and committing to one coherent brand message, so as to enhance the corporate brand identity to all stakeholders.
Motivation continues to be a well-researched topic both by academics and commercial firms. The aim of work motivation is to have well motivated employees as well as having managers with the possibility to motivate others. The focus is on the factors managers