This project is all about the desire for control, degree of controllability in online advertisements. We will discuss important topics like Word-of-mouth marketing, Buzz marketing, Viral Marketing, Desirability for Control, Consumer Behaviour, Attitude toward the online advertisement, Attitude toward the brand, Purchase Intention….
This paper aims to uncover how relevant personal and contextual factors may inhibit or facilitate sustainable DIY activities (DIY movement) in South Korea using a qualitative methodology. DIY in Korea is very active in recycling discarded material, and that was one of
A great deal of changes has occurred in the computer industry the last few years due to the development of the market, customers and technology. The competition has increased, both domestically and internationally, and in the same time the customer demands have
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors
There is a need for continuous development of the companies if they want to stay competitive in a constantly changing world. One way for companies in the industry of daily consumer goods to differentiate themselves is to only use organic raw material
Food retailing in the Baltic States has developed rapidly in recent times. The future structure is expected to become similar to that of other regions in the European Union. However, a similar market structure may not mean that businesses can expand from
The purpose of the research (“Strategic factors influencing the transition of businesses as they migrate from place to space, and vice versa: Issues and considerations” ) is to address the issues and considerations faced by companies, mainly retail B2C companies, as they
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