Customer Relationship Management

Customer relationship management (CRM) is a method for managing an organization’s connections with present and potential clients. It requires making use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. This section provides project reports on the topic of Customer Relationship Management.

Customer retention in service firms: three case studies of companies in the transport-logistic industry

Customer retention has increasingly become the focus of many companies’ strategy. Through three case studies of Swedish companies in the transport- logistic industry this thesis investigates the extend companies within the service sector can enhance customer retention through customer relationship management. CRM

The effect of internal marketing on organizational commitment: an investigation among state-owned banks inIsfahan, Iran

The purpose of this thesis was to investigate the effects of aspects of internal marketing on organizational commitment of employees. The research was conducted among managers of state-owned banks situated in the city of Isfahan, Iran. Internal marketing is growing recognition of

Project Reports, Final Year Projects for Students, Case Studies, Dissertation Ideas, Thesis Topics, Project Sample Downloads