Whenever a company makes a decision to penetrate a foreign market, there are a number of options available. Selecting the right market entry strategy is important to its long-term success. There are several market entry strategies which a company can adopt. Each one has different degrees of risk, legal obligation, pros and cons. Some market entry strategies are: Exporting, Partnerships, Foreign Direct Investment, Licensing, Turnkey Projects, Franchising, Joint Ventures, Piggybacking, Strategic alliances, etc. This section is dedicated to projects and thesis on Market Entry Strategies.
The main objective of this project was to study the entry mode strategies and the influence of culture on Foreign organizations. This document asks about a new topic: the association between cultural distance and entry mode performance. Past research has discovered a connection between entry mode choice and performance.
The topic of the thesis is developing an International Market Entry strategy for AmStar-Europe to enter Europe. AmStar-Europe is a new company with no experience abroad and needs an International Market Entry strategy plan to guide the penetration of the European market. The following recommendations are found..