Marketing

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The Creation of Customer Loyalty – A Qualitative Research of the Bank Sector

The purpose of this dissertation is to find out which parameters service companies are using in order to create customer satisfaction and customer loyalty. Theories that we have chosen to consider deal with relationship marketing, service quality, different types of loyalty, customer value, customer loyalty, customer satisfaction, loyalty programs, customer clubs, monetary benefits and social bonds.

Marketing Intelligence – Creating an Information Exchange Network

Marketing intelligence is a modern idea in MNCs. Its interpretation and magnitude isn’t fully apparent, making it difficult to use. In study, it is evident that marketing intelligence as an entity isn’t profoundly mentioned. Intelligence exists in various concepts where researchers’ usually are not clearly differentiating between the differences. This project commences with bringing marketing intelligence in its entity considering information exchange, which is a base for intelligence. Evidently, there have been no existing notions on this theme.

The Marketing of Abundance

A growing body of research describes consumers as prone to overchoice, causing mental strain of varying severity. While overchoice is said to lead to business effects through e.g. postponed purchases or unpredictable heuristics, little is known about how managers perceive overchoice issues