Management Projects, Dissertations, Management Thesis, Working Papers, Case Studies, Examples, Resources and Information
One is under continuous influence of commercials and advertisements each day, it has reached to such a level that the end customer are blocking today’s channels. Therefore the authors of this thesis argue that mainstream marketing approaches are getting old, TV commercials
During the last few centuries the western economies have experienced an economic growth never before seen in history. This transformation has mainly been caused by knowledge, compared to previous history where land, natural resources, labor or machines were the factors determining economic
The internet as we know it took off during the early 1990s, when the World Wide Web (WWW) protocol was invented, and has since then become incorporated as the backbone of advanced economies. The Internet has opened up new opportunities for companies
Being entrepreneurial is pathly being creative. This Master thesis presents a business plan of BEFCO Trading Ltd geared towards solving a problem in the Cameroonian Economy. The English speaking Cameroonians of South West and North West provinces of Cameroon are presently underserved
There has been written thousands of dissertations and theses within the field of branding. Therefore a legitimate question would be: why branding is of such an interest? A simple answer is that the brand differentiates the product or service from competing products.
The vast majority of all Swedish companies are family businesses. Research within the field of family businesses has not until recent years been developed. Moreover, the research regarding valuation of family businesses is close to non-existing. Family businesses differ in many ways
There are a lot of changes happening in the telecom industry now since the Telecom and Internet is converging. Another thing playing a big role is that the new technology, Web Services, is emerging. Since new technology and changes in businesses goes
Due to globalization investors have increasing opportunities to invest on international markets for diversification purposes. This thesis illustrates the added risks of investing internationally due to volatile exchange rates. The purpose is to analyze how a volatile exchange rate affect the risk
Globalization and deregulations have increased competition in the marketplace, as nowadays it has become much easier for companies to cross borders and compete internationally. The increased competition, on its behalf, has made organizations to constantly try to increase their productivity and decrease
It is the gift of the last decade of the 20th century that most of the economies of the world are zooming towards market orientation. Rapid innovations in the field of science and technology, especially information and communication technologies along with heavy