Management Projects, Dissertations, Management Thesis, Working Papers, Case Studies, Examples, Resources and Information
Key account management (KAM) is considered as an important marketing trend since last few years. The purpose of this thesis orients to the discussion about key account management practices from selling company’s perspectives in home appliance market of Pakistan.The study is carried
We live in a time where companies spend vast amounts of money on commercial spots. An event like the Super Bowl remains the showcase for advertising where a 30-second ad costs more than $2 million to run (Belch & Belch, 2004). The
The purpose of this study is to explore the current practices in corporate sustainability / CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use
Chapter 1 analyzes effects of tax-favored savings plans on savings and retirement decisions in a realistically specified life-cycle model. Individuals face mortality risk and stochastic earnings, allocate assets between conventional savings accounts (CSAs) and tax-deferred accounts (TDAs)… Contents CHAPTER 1 TAX-DEFERRED SAVINGS
If you stand at road crossing facing two options, right or left, what makes you hesitate about the decision? Is it perhaps the uncertainty of what the future holds for each option? One can never be sure of the future and this
Management accounting involves identifying and measuring of different information. What is also important, management accounting is a process. As different management account systems are put into action in human contexts they will influence the humans and the systems will in their turn
Food retailing in the Baltic States has developed rapidly in recent times. The future structure is expected to become similar to that of other regions in the European Union. However, a similar market structure may not mean that businesses can expand from
This dissertation involves two set of papers. The first chapter contains a brief introduction of the issues covered in this thesis. In the first set of papers (chapters 2 and 3) I investigate the use of product standards in international trade… Contents
The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan. Background:In this highly competitive world countries are working hard to brand themselves by creating positive image of their country to attract world’s
Fighting poverty is one of the core objectives of the Millennium Development Goals (MDG).Micro Finance is the best way to eradicate poverty and to empower people. Micro finance is the newly emerging financial industry. It has the target market of more than