Management Projects, Dissertations, Management Thesis, Working Papers, Case Studies, Examples, Resources and Information
Recent academic literature suggests that there is a link between organizational market orientation and firm performance (see, e.g. Han et al., 1998). There is debate regarding the nature of this link, with some literature indicating positive relationships (Narver and Slater, 1990; Pelham,
Brand Management has been primarily the job of marketing specialists, because brands have so far been seen in context of consumer markets. Many companies have been known for their product brands in the consumer markets but its time now to clearly recognize
Understanding organizational buying behavior is an area of social science which continuously experiences increased interest as business competition is more intense than ever. The interest radiates both from academia and the business world. This Master’s Thesis reports a study made for Ericsson
The field of selling has evolved rapidly during the most recent decade, changing the traditional view of selling from transactional focused to relationship focused. Due to these changes a need for research within industrial selling has been recognized. Furthermore, the growth of
Industrial purchasing stands for more than half of the whole economic activity in industrialized countries. Reverse electronic auction (REA) is an electronic procurement tool proven to make the traditional purchasing situation more efficient and to create substantial price reductions. Hence its usage
This thesis aims to study how Control Systems are used in Family Businesses. By exploring, describing and somewhat explaining Family Businesses objectives of Control Systems and their Implementation processes of Control Systems as well as how the organization is affected by Control
The Internet is a new and important technology for companies. They have to learn and adapt to the new ways of doing business if they want to stay competitive in the future. Therefore was the purpose of this master thesis to gain
The objective of this thesis is to investigate how the influences of the Internet on the Organisational Buying Behaviour of professional services can be characterised. The way organisations purchase services is one of the most important questions to the business marketing managers
Much of managers’ attention when it comes to increasing the organisational effectiveness has today turned from an intra-enterprise focus towards an inter-enterprise focus. Managers have realized that the integration and coordination of for instance procurement activities can give significant benefits. Previously EDI
Since marketing could be relevant for any organization, even those whose primary goal is non-economic and especially those who undertake a customer-oriented approach, this master’s thesis will focus on one of its elements: Promotions or marketing communications. The research problem has been