Attracting capital: The business plan from the investors’ perspective

For entrepreneurs it can be difficult to attract investors. The business plan is a well-known document for that purpose, and is used widely by entrepreneurs and companies. With this in mind, several questions arise. What information in a business plan is important? Do the criteria for information in a business plan differ between banks, venture capital companies, and business angels? What is the perception of a business plan to these investors….


1 Introduction
1.1 Problem discussion
1.2 Purpose
1.3 Perspective
2 Methodology
2.1 Approaching the field of study
2.2 Method for the study
2.3 Trustworthiness of the thesis
2.4 Collecting data
2.4.1 Qualitative interviews
3 Attracting capital
3.1 The sources of capital
3.1.1 Debt versus equity
3.1.2 Venture capital companies
3.1.3 Banks
3.1.4 Business angels
3.2 The business plan
3.2.1 Role of the business plan
3.2.2 Parts of the business plan
3.3 Evaluating the business plan
3.3.1 Presenting the business plan
3.4 Roles in the new venture
3.4.1 The holder of the strategic assets
3.4.2 The manager
3.4.3 The investor
3.5 Summary of theory
4 Investorsí perspective
4.1 Venture capital companies
4.1.1 Relevance of the business plan
4.1.2 Composition of the business plan
4.2 Banks
4.2.1 Relevance of the business plan
4.2.2 Composition of the business plan
4.3 Business angels
4.3.1 Relevance of the business plan
4.3.2 Composition of the business plan
5 Analysis
5.1 Venture capital companies
5.1.1 Relevance of the business plan…


Author: Aspegren, David,Jacobsson, Karl,Bech-Jakobsson, Martin

Source: Jönköping University

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Keywords: Project Reports, Dissertation, Thesis

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