Customer’s loyalty is becoming an area of great interest for companies. The rapid development of technology and internet has diverted company’s direction to retain e-loyalty. Customer loyalty has a direct impact on the revenue and profitability of a company. The website interface plays an imperative role in customer e-loyalty. An interactive and content full website creates added value and highly motivate customer repeated visits (Thelwall, 2000). In first chapter, we will briefly discuss the concept of customer e-loyalty and importance of website design in Business to Consumer (B2C) context and why customer eloyalty and effective website design is essential for company’s long-term profitability.
Author: Asim, Muhammad; Hashmi, Yaqoob
Source: Luleå University of Technology
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