Empowerment from Super Girls’ Voice for female college students in China

This thesis investigates young women audience’s consumption of Super Girls’ Voice, one of the most successful television entertainment programs in China in 2005. Based on John Fiske’s empowerment theory, this study attempts to examine whether the use of Super Girls’ Voice has empowered a particular group of women: female college students in China. Through text analysis and focus groups discussions, the thesis attempts to unravel whether this show contains resources which enabled our participants to resist the patriarchic ideology. The thesis also demonstrates whether our participants used these resources to make their own meanings about the show through viewing, voting participation and discussion, and whether they applied the meanings they created to their daily lives…


Chapter 1 Introduction
Chapter 2 Theory of Empowerment
The Concept of Empowerment
Media use and women empowerment
Works on Super Girls’ Voice
Framework of Analysis
Chapter 3 Method
Sampling Media Discourse
Textual Analysis
Recruiting of Participants and Sampling Young Female College Students
Focus groups
Coding of Data
Chapter 4 Background of Chinese Women
Chapter 5 Text Analysis
Why was the show created by Hunan Province Television Station?
What Mongolian Dairy Group did for Super Girls’ Voice
Background information on the show
“I am an independent person”
Chapter 6 Data Analysis
“She is genuine, she is natural”: true self and personality
“How could a girl be so handsome?”: Flexible gender identity and gender possibilities
“It should be watched together”: viewing customs and others
“She definitely could enter the next round!” : Game of anticipation…

Author: Cui, Li

Source: City University of Hong Kong

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