In this thesis we wanted to investigate whether there is a connection between the inward and outward internationalisation of a firm. To do this we have conducted a case study on the Turkish telecom company Turkcell. To examine if Turkcell’s inward internationalisation has affected its outward internationalisation we have studied the relationship between Turkcell and Swedish Ericsson. To collect the primary data for our study we performed interviews in Istanbul Turkey with the procurement manager at Turkcell and the strategic manager at Ericsson. Since there is limited research on the inward-outward connection we have chosen to see this connection from Hakansson and Snehota’s relationship perspective…
Contents
1 INTRODUCTION
1.1 PURPOSE
2 THEORETICAL FRAMEWORK
2.1 INWARD-OUTWARD CONNECTION
2.2 RELATIONSHIP PERSPECTIVE
2.2.1 Structural and Process Characteristics in Business Relationships
2.2.2 Analysing Business Relationships
2.2.3 Distance Dimension
2.3 THE UPPSALA INTERNATIONALISATION PROCESS MODEL
2.3.1 Establishment-Chain
2.3.2 Psychic Distance
2.3.3 Critic of the Model
3 METHODOLOGY
3.1 RESEARCH PROCESS
3.2 STRENGTHS AND WEAKNESSES OF THE CHOSEN METHOD
3.2.1 Interviews
3.3 OPERATIONALISATION
3.4 METHODS FOR THE ANALYSIS
4 EMPIRICAL FINDINGS
4.1 TURKCELL
4.1.1 Haluk Özbay
4.2 ERICSSON
4.2.1 Gulay Özkan
5 RESULTS
5.1 STRUCTURE CHARACTERISTICS OF THE BUSINESS RELATIONSHIP
5.2 PROCESS CHARACTERISTICS OF BUSINESS RELATIONSHIPS
5.3 DISTANCE DIMENSION
5.4 UPPSALA MODEL
6 ANALYSIS
6.1. ACTIVITY LINKS
6.2 RESOURCE-TIES
6.3 ACTOR BONDS
6.4 UPPSALA INTERNATIONALISATION PROCESS MODEL
7 DISCUSSION AND CONCLUSION
8 FUTURE RESEARCH
REFERENCES
APPENDIX
A 1 INTERVIEW FORM ERICSSON TÜRKIYE
A 2 INTERVIEW FORM TURKCELL
Author: Rudqwist, Sara,Benalcázar, Susan
Source: Uppsala University Library
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