Today, millions of purchased domain sites names are sitting unused with no real web designs or concrete purpose coupled with them. Why would not owners engage a web-hosting domain-parking hotel so they can earn money through eyeballs advertising or click revenue while their sites sits unused…
Contents
1. INTRODUCTION
BACKGROUND
Domain Names – Truly Revolutionary
PROBLEM FORMULATION AND PURPOSE
PREVIOUS STUDIES
RESEARCH QUESTIONS
PURPOSE
POSITIONING OF STUDY
LIMITATION
2. THEORY
DOMAIN SERVICES AND PARKING HOTELS
Domain Name Market
Domain Name Value
Domain Name Money Flow
ADVERTISING REVENUE
Promotion
Advertising Revenue Generation
IMPRESSION REVENUE
THEORY SUMMARY
3. METHODS
RESEARCH APPROACH AND STRATEGY
Subject selection
Foundation
Study Approach
Theoretical Approach
Practical Approach
Purchase of web sites
Selection of web hotel
Advertising Optimization
Monitoring
RESOURCES AND INFORMATION……
Author: Andersson, Håkan
Source: Umea University
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Keywords: Project Reports, Dissertation, Thesis