The objective of this project is comprehensive and comparative study of the marketing strategies of ICICI Bank. Its objective of extracting Incremental business through existing client, it’s a policy of ICICI Bank Ltd. to time and again review back the existing clients database, for generating business as well as to take a feedback towards its services.
Contents
1. Introduction to Industry
2. Introduction to Company
3. Research Methodology
a) Title Justification
b) Research Objective
c) Significance
d) Research Design
e) Sampling Methodology
– Sampling Unit
– Sampling Technique
– Sampling Area
– Sampling Size
– Limitations
4. Facts & Findings
5. Data Analysis & Interpretation (Data till 2008)
6. Recommendations
7. Conclusion
8. Bibliography
9. Annexure
a) Questionnaire