In the context of management of technology lies an inherent conflict between short- and long-term interests that arise from a difference in focus between R&D managers, establishing the prerequisites for long- term success, and operating managers, struggling in the daily operations securing the short-term survival in a competitive industry. The objective of this study is to investigate the R&D management process for incorporating short- and long-term interests in the selection of Advanced Engineering tasks at Volvo Cars Corporation.
The conclusions of this study implies that the short-term perspective out rules the long-term perspective and that there is a mismatch in the process for allocating resources between R&D units and the crossfunctional Advanced Engineering phase based on market needs. The conclusions also highlight the indistinctions regarding who are responsible of developing and supporting long-termed strategies and who are responsible for transforming these strategies into plans.
Author: Persson, Staffan
Source: Luleå University of Technology
Download Link: Click Here To Download This Project Report (PDF)
Reference URL: Visit Now