Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internet marketing agency perspective. Our survey sample was based on a small set of companies, consumers and internet marketing agencies. The survey results helped us in predicting the trends in internet marketing. We were able to obtain responses to surveys only from consumers and companies and not from 3rd party agencies as none of them responded to the surveys. The questions and answers are listed below.
What are the successful techniques of internet marketing used today?
Most successful marketing technique from both company and consumer perspective is search engine marketing. To what extent does internet marketing bring revenue for the companies and not just end up attracting junk traffic which does not generate any revenue for the company?
Author: Nitin Panchanathan
Source: Blekinge Institute of Technology
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Contents
1.1 INTRODUCTION:
1.2 MOTIVATION FOR THIS THESIS
1.3 OBJECTIVE
1.4 INTERNET MARKETING-COMPANY PERSPECTIVE
1.5 INTERNET MARKETING –CONSUMER PERSPECTIVE
1.6 INTERNET MARKETING-3RD PARTY PERSPECTIVE
2.1 AFFILIATE MARKETING
2.1.1 GENERIC STEPS INVOLVED IN DIRECT AFFILIATE MARKETING
2.1.2 AN EXAMPLE OF DIRECT AFFILIATE MARKETING
2.1.3 HOW DIRECT AFFILIATE MARKETING PROGRAMS ARE ADVANTAGEOUS TO BOTH
2.1.4 AN EXAMPLE OF DIRECT AFFILIATE MARKETING
2.1.5 GENERIC STEPS INVOLVED IN JUNCTION AFFILIATE MARKETING
2.1.6 HOW JUNCTION AFFILIATE MARKETING PROGRAMS ARE ADVANTAGEOUS TO BOTH
2.2 SEARCH ENGINE MARKETING
2.2.1 SEARCH ENGINE OPTIMIZATION
2.3 SOCIAL NETWORKING AND SOCIAL MEDIA BASED ADVERTISING
2.4 BLOG BASED MARKETING
2.4.1 HOW COMPANIES CAN EXPLOIT THE POWER OF BLOGS
2.5 RSS MARKETING
2.6 EMAIL MARKETING
2.7 VIRAL MARKETING
2.8 COMPARISON ON DIFFERENT TECHNIQUES-MY PERSPECTIVE
3.1 RESEARCH METHODS
3.2.1 DESIGN OF SURVEY QUESTIONS
3.2.2 DATA COLLECTION
3.2.3 SELECTION OF SAMPLE
3.2.4 METHOD FOR DATA COLLECTION:
4.1 RESPONSE FROM VARIOUS ENTITIES
4.1.1 RESPONSE FROM 3RD PARTY AGENCIES
4.1.2 RESPONSE FROM CONSUMERS
4.2 SUGGESTIONS OBTAINED FROM VARIOUS ENTITIES
4.3 SURVEY RESULTS AND ANALYSIS
5.1 CONCLUSION